With support from Fundo Vale, a series of studies provides quantitative and qualitative analysis to help inform decision making in the market and in public policy
On March 20, during the 2025 More Impact Forum in São Paulo, Climate Ventures officially launched the 2024-2025 Green Wave Insights project. This initiative involves producing a series of publications dedicated to diagnosing and activating the potential of the green economy in Brazil, based on robust data, the ecosystem’s experience and action guidelines for public policies and sustainable markets.
The collection is being developed with the support of strategic organizations such as Fundo Vale, the Institute for Climate and Society (iCS) and the Itaúsa Institute, reinforcing the link between capital, technical knowledge, and social and environmental innovation. The publications, scheduled to run until COP30, will provide in-depth analysis of the market, sustainable taxonomy, climate justice and mapping of innovations throughout Brazil.
Here are some of the highlights of the series:
Introduction to the Green Wave Taxonomy: A Market on the Rise
An introductory guide that presents the fundamentals of the Brazilian green economy, its growth potential and criteria for classifying sustainable economic activities, aiding the work of investors, public managers and impact agents.
Green Wave Ecosystem: Map of Green Innovation in Brazil
A statistical and qualitative portrait of the green innovation ecosystem, including trends, key players, public policies, startups and movements that have been building a more resilient and regenerative Brazil.
Innovations in Climate Justice
A study of businesses and solutions focused on climate justice. The publication seeks to reveal how entrepreneurship and innovation can reduce inequalities aggravated by climate change, promoting equity and sustainability in an integrated way.
The project was launched during a panel at the 2025 More Impact Forum, which featured Amanda Magalhães, project manager at Climate Ventures; Thais Ferraz, program director at the Institute for Climate and Society; and Liz Lacerda of Fundo Vale’s Amazon and Partnerships Area.
“We are prototyping a new way of investing”
During the project’s launch event, Lacerda emphasized the initiative’s importance in terms of boosting innovative financial mechanisms adapted to Brazilian circumstances, and especially impact business funding, with a focus on the bioeconomy and nature-based solutions.
“Brazil has an excellent opportunity to present a new risk and return model to the world. We are prototyping a different way of investing in the green economy, taking into account the diversity and challenges of community-based businesses, small- and medium-sized entrepreneurs, and different stages of maturity,” she added.
Commenting on the structure created by the studies, Lacerda stressed that the project offers a view capable of creating new paths for climate, social and environmental financing. “It’s extremely valuable to have access to qualitative and quantitative data such as that provided by these studies. This makes decision making more secure, for both investors and entrepreneurs, and expands the possibilities for financial innovation,” she said.
Another point highlighted by Lacerda is the key role of the Brazilian sustainable taxonomy, which is being developed by the federal government in partnership with the private sector and civil society. This taxonomy will be essential for distinguishing what is genuinely sustainable, as well as guiding public policies, government purchases and business initiatives based on clear and inclusive criteria.
“The taxonomy has the power to direct capital to strategic sectors, and its current design has proven to be very favorable to small- and medium-sized initiatives, contributing to the strengthening of more inclusive and sustainable value chains,” she said.
Climate Ventures and its partners hope that the project will serve as a milestone in reinforcing Brazil as a protagonist on the global climate agenda. The publications will be available on the project’s website and will be released progressively until the end of the year.
2025 More Impact Forum and Fundo Vale
Jointly organized by the São Paulo Impact Hub and Institute for Business Citizenship (ICE), and sponsored by Fundo Vale and various other organizations, the 2025 More Impact Forum was co-created with leading figures in the impact ecosystem. Between March 19 and 20, more than 2,800 people attended the panel discussions, which featured over 330 speakers from Brazil and other countries.
Márcia Soares, Fundo Vale’s Amazon and partnerships manager, took part in a panel called “COP30: Driving a Positive Environmental Impact Journey,” which addressed the urgent need for collective action to tackle the climate crisis and promote sustainability in Brazil, especially in a context of growing social and environmental vulnerability. She mentioned that despite growing awareness of environmental problems, it is essential to focus on implementing agreements and mobilizing resources for a low-carbon economy. She also underlined the need for everyone, from big investors to ordinary individuals, to consider the climate impact of their investments. “If we put a climate lens on our investments, we can support a lot of things. Let’s start thinking with a climate lens!” she said.
Sponsored by Fundo Vale, the event featured a special track dedicated to the Amazon, addressing challenges and solutions for the region. The activities included debates on fostering sustainable business, opportunities for strategic connections, amplifying the voices of local entrepreneurs and working to position the region’s stakeholders as protagonists.
Liz Lacerda emphasized the need to support impact businesses at different stages of maturity, from ideation to scalability. She mentioned that Fundo Vale is working to strengthen associations and cooperatives, as well as implementing acceleration and incubation programs.
“When we talk about the Amazon, we’re not talking about little things. We’re talking about half of Brazil’s territory and an ecosystem that is much more connected than you might think,” she said.