#AmazonDay didn’t go unnoticed at Cubo Itaú, an innovation hub in São Paulo. A special event held on September 5 launched a series of Fundo Vale actions as part of the Amazon Journey initiative. The aim was to highlight issues related to the Amazon at Cubo Itaú, showcasing innovation, the bioeconomy and nature-based solutions as the answer to many problems in the modern world.

During the day, the Brazilian premiere of the documentary “The Forest You Can’t See – Narratives from the Middle Xingu Region” was held, in partnership with Synergia Socioambiental and Dot Films, the film’s co-producers. There were four exclusive in-house screenings of the film for the hub’s participants. The national premiere was attended by more than 1,100 people. The film is a semi-finalist at the Angeles Documentaries in Los Angeles and it has been selected to feature at IndieLisboa (a film festival in Lisbon) and the Outer Banks Environmental Film Festival (in North Carolina, United States).

To complement the film premiere, a photo exhibition, “The Bioeconomy: The Future of the Amazon,” was held, and samples of soaps produced by AASFLOR, an association that collects seeds from the forest in Uruará, Pará (one of the communities portrayed in the documentary), were handed out.

Some facts and figures:

  • 26 accesses to the link created exclusively for the four Cubo Itaú sessions, in addition to the people who were there in person;
  • 1 video featuring Patrícia Daros, presenting the project, which was shown at the beginning of each session;
  • 8-day photo exhibition, “ The Bioeconomy: The Future of the Amazon,” held in the lobby, presenting photos and data related to the Middle Xingu Region Networks Project, which gave rise to the documentary;
  • A We Work team spent the day wearing a T-shirt created for this action;
  • Promotional artwork on all the building’s floors and in its entrance.

You can find out more about the documentary and the Middle Xingu Region Networks Project here: www.redesdomedioxingu.com.br